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Keywords: Learned intermediary doctrine
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (3): 284–294.
Published: 26 August 2014
...Dr. Vivek Pande; P. Sergius Koku Purpose – The purpose of this paper is to examine a unique marketing and legal problem that manufacturers of prescription drugs and medical devices face in the USA, under the theory of “overpromotion” and the Learned Intermediary Doctrine (the LID), and suggests...
