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Keywords: Life insurance demand
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Journal Articles
Demand for life insurance and the influence of consumer’s financial literacy, risk aversion and trust
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International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1142–1163.
Published: 08 May 2025
..., such as price changes, income, social influence and usable value. Chung (2020) tested five factors concerning life insurance demand among Generation Y in Malaysia. Research results show a significant, strong and positive relationship between income rates, life insurance knowledge, income protection and risk...
