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1-9 of 9
Keywords: Loyalty
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Journal Articles
It takes two to tango! Interactive impact of service provider behaviours and customer characteristics on key service outcomes
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–29.
Published: 22 December 2025
...’ knowledge and self-confidence on the patients’ trust, satisfaction and loyalty towards their doctors. Design/methodology/approach This study used an online survey with 345 female members of social media groups/forums on women’s reproductive health and childbirth in Malaysia, using a structured...
Journal Articles
A relational approach to sales force automation ( SFA ): a study of the pharmaceutical sector in Tunisia
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 14 October 2025
...Kaouther Jridi; Eslem Jendoubi; Hana Abidi Purpose The purpose of this study is to explore the relationship between sales force automation ( SFA ) and client loyalty, addressing a critical gap in the field. By examining key variables influencing this correlation, this study emphasizes the role...
Journal Articles
Assessing the role of service quality, customer experience and perceived value as mediator on customer loyalty: evidence in Indonesian pharmacies
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International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 45–63.
Published: 26 June 2025
...Nindya Valya Diwayanti; Widayat Widayat; Iqbal Robbie Purpose This study aims to investigate the impact of service quality and customer experience on customer loyalty in the pharmaceutical sector, focusing on “ABC” Apotek in Malang, Indonesia. In addition, this study explores the mediating role...
Journal Articles
Unveiling excellence in Indian healthcare: a patient-centric PRISMA analysis of hospital service quality, patient satisfaction and loyalty
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International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 874–914.
Published: 18 February 2025
...Divya Divya; Savita Savita; Sandeepa Kaur Purpose This paper aims to provide a conceptual framework containing SERVQUAL original dimensions and add two additional dimensions: patient satisfaction and loyalty in the hospital SQ model that demonstrates the relationship between hospital service...
Journal Articles
Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons
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International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (2): 326–348.
Published: 12 November 2024
...Nuria Recuero-Virto Purpose In an era of rapid telemedicine expansion, patient loyalty is paramount for effective health-care delivery. This study aims to understand loyalty behaviours in telemedicine to refine services. The primary objectives are to elucidate the current state of scholarly...
Journal Articles
Conceptualising and measuring experiential health-care services: role of consumer involvement
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International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (4): 579–605.
Published: 04 October 2022
... loyalty and brand equity. Service quality, supportive services and contextual services significantly affect customer experience. Customer involvement moderates the relationship between all the three antecedents and dimensions of customer experience. Research limitations/implications This study...
Journal Articles
Patient satisfaction and loyalty to the healthcare organization
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International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 496–515.
Published: 09 July 2021
... the relationships between various factors in the integrated model, including patient expectation (PE), total quality management (TQM), perceived service quality (PSQ), patient satisfaction (PS), patient complaint (PC) and patient loyalty (PL). Design/methodology/approach A self-administered questionnaire...
Journal Articles
Does healthcare service quality affect outbound medical tourists’ satisfaction and loyalty? Experience from a developing country
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International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (3): 429–450.
Published: 11 June 2021
... the outbound medical tourists’ satisfaction and loyalty on the basis of the quality of the health-care service provided by foreign medical institutions. Design/methodology/approach The medical tourists from Bangladesh who have got medical services from Indian medical institutions were taken as a sample...
Journal Articles
Effective customer experience management in health-care sector of Nigeria: A conceptual model
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International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 449–466.
Published: 07 November 2016
...Rowland Worlu; Oladele Joseph Kehinde; Taiye Tairat Borishade Purpose The purpose of this conceptual paper is to introduce the concept of customer experience management (CEM) as a supportive construct in customer loyalty building. In support of Smith and Wheeler (2002) stance, Cronin (2003) argued...
