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Keywords: Loyalty
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (2): 326–348.
Published: 12 November 2024
...Nuria Recuero-Virto Purpose In an era of rapid telemedicine expansion, patient loyalty is paramount for effective health-care delivery. This study aims to understand loyalty behaviours in telemedicine to refine services. The primary objectives are to elucidate the current state of scholarly...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (4): 579–605.
Published: 04 October 2022
... loyalty and brand equity. Service quality, supportive services and contextual services significantly affect customer experience. Customer involvement moderates the relationship between all the three antecedents and dimensions of customer experience. Research limitations/implications This study...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 496–515.
Published: 09 July 2021
... the relationships between various factors in the integrated model, including patient expectation (PE), total quality management (TQM), perceived service quality (PSQ), patient satisfaction (PS), patient complaint (PC) and patient loyalty (PL). Design/methodology/approach A self-administered questionnaire...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 449–466.
Published: 07 November 2016
...Rowland Worlu; Oladele Joseph Kehinde; Taiye Tairat Borishade Purpose The purpose of this conceptual paper is to introduce the concept of customer experience management (CEM) as a supportive construct in customer loyalty building. In support of Smith and Wheeler (2002) stance, Cronin (2003) argued...

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