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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 238–268.
Published: 17 October 2025
..., including consumers, regulators and investors. Pharmaceutical companies, seeking to integrate AI, face a choice: how to create a sustainable system that will ensure both efficiency and trust. L65 M30 M31 M38 O30 Artificial intelligence (AI) is revolutionizing the pharmaceutical industry...
