... or to strengthen their market position in the existing markets. The fact that “value” and “added value” are not static and change rather rapidly over the time, cannot always facilitate market access for the so-called improved or repurposed/repositioned versions now claiming “added-value” status. The only way...

.../methodology/approach Information has been synthesized from a wide variety of sources including the authors' experience and familiarity with this topic, having over the past ten years developed market access strategies for many orphan drugs. This is supplemented by pertinent information from conferences...