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Keywords: Market shares
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 104–119.
Published: 21 June 2013
...Eon van der Merwe Smit; Jhandré Bredenkamp Purpose The purpose of this paper is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African private pharmaceutical market. Design/methodology/approach Regression...
