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Keywords: Market system
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (1): 35–46.
Published: 04 April 2008
... the question simply is: are there rewards (such as higher market share or profit) to being the first entrant (pioneer or an early entrant) than a later entrant in the pharmaceutical drugs market? © Emerald Group Publishing Limited 2008 Market system Market entry Pharmaceuticals industry Drugs...
