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Keywords: Marketing strategies
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Journal Articles
Marketing pharmaceutical and cosmetic products to the mature market
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 357–373.
Published: 25 November 2013
... education; 29.1 percent were college graduates. Segmentation Gerontographics Marketing strategies Mature market Older consumers Pharmaceuticals Demographic statistics in the USA overwhelmingly indicate that we are living in an aging society. According to the US Census (2012) , 76...
