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Keywords: Medical industry
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Journal Articles
New experiences in the medical industry: online-to-offline (O2O) commerce usage intentions
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 937–963.
Published: 31 January 2025
...Chee Hua Chin; Jacqueline Wei-Chi Wong; Wei Chiang Chan Purpose This study aims to propose a research framework grounded in the technology acceptance model (TAM) to assess the new service experiences in the medical industry through examining the intention to use online-to-offline (O2O) medical...
