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Keywords: Medical problems
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Journal Articles
Nobody understands me! The need for empathy: Exploring the mind-set of consumers with medical problems
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 146–157.
Published: 06 June 2018
... medical problems. Findings Consumers with severe medical problems experience an increased need for empathy during mundane business interactions, and their reaction to service failures is aggravated. Originality/value Although previous research has investigated the relationship between empathy...
