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Keywords: Medical representatives
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 692–708.
Published: 22 July 2024
...Zahid Ilyas; Mushtaq Ahmad Siddiqi Purpose This study aims to investigate the combined impact of pharmaceutical marketing strategies, specifically free drug samples and interactions with medical representatives, on physicians’ attitudes and prescribing behavior in Jammu and Kashmir, India...
