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Keywords: Medical technology
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (3): 371–388.
Published: 21 June 2021
..., inductive, mode 2 research methodology. The method used semi-structured, laddered, qualitative interviews with 23 individuals from 22 firms in the pharmaceutical and medical technology sectors. Findings The work found four aspects of the industry’s external environment that, collectively, distinguish...
