..., including medical tourism, customer experience and satisfaction, service quality, value co-creation, and the increasing influence of artificial intelligence ( AI ) and machine learning. Other emerging areas include social media and digital marketing, direct-to-consumer advertising, e-health consultations...

...Verina D’Souza; Prakash Pinto Purpose Medical tourism is witnessing accelerated growth in India, particularly post-pandemic, yet this concentration remains limited to select metropolitan hubs. This study focuses on Bengaluru, a global technology hub that is underrepresented in the medical tourism...

..., thematic mapping and evolution and collaboration analysis, were conducted to get a comprehensive picture of the impact of COVID-19 on health tourism. Findings The findings suggest that medical tourism was the major area of focus for researchers during COVID-19, whereas wellness tourism was studied...

...Md. Noor Un Nabi; Sarif Mohammad Khan; S.M. Misbauddin; Kaniz Fatema Purpose There is evidence of Bangladeshi citizens travelling to India to receive medical treatments, known as medical tourism. This study aims to explore the perceived justice dimensions of Bangladeshi patients towards domestic...

...Michele Thornton; Lindsey Howard; William Marty Martin Purpose Medical tourism, characterized by patients leaving their home community to seek health-care services elsewhere, is on the rise globally. In New York state, approximately 5% of the 35,661,559 hospital visits in 2018 were non-residents...

...Ilhan Sağ; Ferhat Devrim Zengul; Keziban Avcı Purpose This paper aims to explore the public’s attitude toward medical tourism activities by developing a measurement instrument in Turkey, an emerging medical tourism destination. Design/methodology/approach During the development phase...

... staff and maintaining sound financial performance. Medical tourism basically occurs when medical tourists seek health-care services outside their home country (Salmon, 2008 ; Jain and Ajmera, 2018). Previous literature shows that this act of seeking better or cheaper health-care service...

... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Medical tourism Country-of-origin Medical travel Health care Brand positioning The country-of-origin (COO) of a service can have a major influence on a consumer’s perception...

.... Practical implications The findings provide insights to medical marketing teams in promoting and increasing patients’ intent to revisit their respective hospitals and for the governments to sustain and enhance medical tourism in their countries. Originality/value This study is one of the few studies...

...Michelle Rydback; Akmal S. Hyder Purpose Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism. Design/methodology/approach Using a qualitative method, researchers conducted 18 semi-structured interviews...

...Diya Guha Roy; Srabanti Mukherjee; Sujoy Bhattacharya Purpose The medical tourism market across the globe lacks a consolidated, standard customer-based brand equity (CBBE) scale till the present day. The purpose of this research is to theorize a scale with probable existing dimensions and based...

... at: aydin.gokhan@gmail.com 07 05 2015 24 04 2016 23 08 2016 16 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Medical tourism Health tourism Health-care facility choice Health-care tourism International health-care...

... in promoting their services to international patients as well as national efforts in identifying “high potential” medical travel markets. Other countries could also adapt this methodology for targeting the international patient market. Marketing USA International trade Medical tourism Exports...

..., medical tourists are travelling from developed countries with advanced medical infrastructure to developing countries in which a narrow segment of exclusive, private hospitals cater to affluent foreign patients (De Arellano, 2007). Over the last two decades medical tourism has particularly flourished...