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Keywords: Medicines
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 20–35.
Published: 07 April 2015
... Group Publishing Limited 2015 Prices Medicines Authorized generic Clone Generic Market share As many blockbuster innovator medicines have begun to lose their protective patents, originator companies have been increasingly looking for ways of protecting their market shares from...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 104–119.
Published: 21 June 2013
...Eon van der Merwe Smit; Jhandré Bredenkamp Purpose The purpose of this paper is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African private pharmaceutical market. Design/methodology/approach Regression...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (2): 124–139.
Published: 22 June 2012
.... Even with such a small sample (0.23 percent), the 2009 SFDA national medicine quality report reveals that 0.3 percent of the drugs failed the inspection, suggesting that drug safety is a huge problem in China (SFDA, 2009). Due to the loose regulations in the past, recent years have witnessed several...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (4): 262–278.
Published: 21 November 2011
... research clearly shows that, in the Brazilian context, branding and advertising remain the major influences. Prescription drugs Cost‐benefit ratio Product characteristics Product information Brand and advertising Brazil Drug administration Medicines The diverse forms of economic...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (3): 194–204.
Published: 06 September 2011
...Lesley White; Christiane Klinner; Nicola Cobelli Purpose The purpose of this paper is to investigate the problems patients and caregivers have with using medicines appropriately, their desire for assistance with managing medications and their self‐perceived need for the Australian Home Medicines...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (1): 25–42.
Published: 05 April 2011
... Group Publishing Limited 2011 Analgesics Medicines Medical prescriptions Elderly people Injuries Risk analysis An any other age group and are more likely to take several drugs concomitantly. Gurwitz (2004) reports that more than 90 percent of people 65 or older use at least one...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (4): 375–395.
Published: 23 November 2010
...Liz Gill; Anu Helkkula; Nicola Cobelli; Lesley White Purpose The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and monitoring its economic impacts. In contrast, the purpose...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4): 284–306.
Published: 21 November 2008
..., there are few self‐care qualitative studies. Findings Despite the greater availability and awareness of OTC medicines, the purchasing process is still underpinned by inherent risk. Alongside base levels of involvement, painkillers had situational importance with there being unease as to the risk involved...

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