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Keywords: Medicines optimisation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (4): 463–485.
Published: 17 October 2018
... rights only Behaviour change Behavioural science Medicines optimisation Patient perceptions Behavioural science is a rapidly growing field of research aimed primarily at changing unhealthy behaviours amongst patients and the wider population. It is also aimed primarily at changing health...
