Keywords: Mental illness
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 550–571.
Published: 11 August 2021
...Tara Walker Purpose This study aims to examine how experience with mental illness influences perceptions of stigma and realism in a specific direct-to-consumer advertisement (DTCA) for bipolar depression. Design/methodology/approach An online survey had participants watch a 90 s advertisement...

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