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Keywords: Moderation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 541–562.
Published: 06 May 2024
... information processing styles, which are in turn predicted by a high versus a low fear arousal. Fear arousal level was shown to be moderated by gender and coping self-efficacy. Originality/value This research brings additional insight to the PMT in so far that it highlights the maladaptive coping response...
