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Keywords: Multi-method study
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 83–105.
Published: 24 December 2020
... marketing Past experiences Multi-method study Preventive health behavior Through an ethnographic research, we aim to link the consumers’ emotions with their context and past experiences (PEs) to better integrate the psychosocial factors [ 2 ] (e.g. outcome expectancies, locus of control...
