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Keywords: Multicollinearity
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (1): 97–110.
Published: 03 April 2017
... (CTA) Formative construct Multicollinearity Promotional support Redundancy analysis Substantive validity Promotion is perhaps most important of the four “P”s of marketing – price, promotion, product and place in the pharmaceutical sector (Stros and Lee, 2014). It is generally accepted...
