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Keywords: Negative emotions
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 83–105.
Published: 24 December 2020
...Manel Ben Ayed; Nibrass El Aoud Purpose As the emotional/experiential aspect is still marginalized in the literature, this paper aims to explore the role of negative emotions associated with past experiences (PEs) in explaining the preventive health behavior (PHB) of the consumers with a chronic...
