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Keywords: Negative word-of-mouth promotion
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 36–55.
Published: 07 April 2015
... with service quality (regression coefficient = −0.17; p = 0.02; 95 per cent CI = −0.31 to −0.03) and trust (regression coefficient = −0.21; p < 0.01; 95 per cent CI = −0.33 to −0.10) had statistically significant relationships with negative word-of-mouth promotion. Research limitations...

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