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Keywords: Nested logit model
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Journal Articles
Dealing with nested choice behavior in Ho Chi Minh City
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–18.
Published: 30 December 2025
... A nested logit model ( NLM ) is used to capture the hierarchical decision-making process individuals follow when selecting both a hospital type and a specific hospital within that category. The analysis incorporates factors such as age, gender, education, income, drugstore availability, distance...
Journal Articles
Why brand drugs priced higher than generic equivalents
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 3–19.
Published: 07 April 2015
... and health insurance companies. © Emerald Group Publishing Limited 2015 Brand drug prices Consumer utility Generic competition Nested logit model Pharmaceutical drugs The USA The purpose of this paper is to determine why brand-drug prices do not fall to compete with generics when...
