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Keywords: Non-internet shopper
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Journal Articles
From purely physical to purely online pharmacies: exploring different shopper profiles and discussing some widespread beliefs
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (2): 169–181.
Published: 07 March 2023
... the internet at all for purchasing purposes (non-internet shoppers). The main difference between online buyers and browsers is the sense of trust when providing credit/debit card information to online retailers. On the other hand, the main difference between non-internet shoppers and the other two segments...
