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Keywords: OHCs
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 107–138.
Published: 12 September 2024
... the phenomenon of value co-creation among patients within online health communities (OHCs). Design/methodology/approach A systematic literature review of papers published from 2003 to 2024 in Web of Science-indexed journals was conducted. The review highlights theories, contexts, characteristics...
