...Avinandan Mukherjee, Yam Limbu; George P. Moschis; Leah Bovell Purpose – Because the growth in the elderly population is a worldwide phenomenon, it is essential for businesses to develop an understanding of the older consumer market. Older consumers are especially important to companies operating...

... at the Center for Mature Consumer Studies at Georgia State University. © Emerald Group Publishing Limited 2008 Older consumers Health services Marketing strategy Market segmentation Personal health Baby boomers generation The information reported in this paper comes from two...