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Keywords: Online communities
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Journal Articles
Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, Kristin Spears
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 193–225.
Published: 27 May 2014
...). Social media Online communities Pharmaceutical marketing Bonding DTCA Social listening Marketing and advertising are experiencing a well-documented and revolutionary upheaval in both form and function in light of a rapidly changing communications technology landscape, particularly...
