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Keywords: Online-to-offline medical platforms
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Journal Articles
New experiences in the medical industry: online-to-offline (O2O) commerce usage intentions
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 937–963.
Published: 31 January 2025
... Emerald Publishing Limited Licensed re-use rights only Usage intention Online-to-offline medical platforms TAM Medical industry Malaysia Online-to-offline (O2O) platforms connect vendors and customers to generate value through digital technology. It uses ICT to connect people...
