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Keywords: Originator medicine
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 104–119.
Published: 21 June 2013
... and end‐users to develop generic alternatives as trusted brands in their own right. Originality/value This study quantitatively assesses the effect that generic medicine competition exerts on the market share of originator medicines in South Africa. © Emerald Group Publishing Limited 2013...
