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Keywords: Over the counter (OTC)
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 178–192.
Published: 27 May 2014
... (income) Consumers’ decision-making (CDM) Healthcare awareness Medical information source Over the counter (OTC) In 1997, the USA permitted direct-to-consumer advertising (DTCA) for both over-the-counter (OTC) and prescription products, followed by New Zealand, while other countries prohibited...
