Keywords: Pandemic
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 591–617.
Published: 08 January 2025
... in the later stages of the pandemic and is considered important for coping with the negative effects of COVID-19. The thematic review indicates that pre-pandemic research focused on strategies that accelerate the growth of the health tourism sector, whereas during and post-pandemic, the focus was on studying...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 24–37.
Published: 01 December 2022
... and antiviral treatments. Design/methodology/approach The top five US newspapers were audited, comparing the 12-month periods before and after March 2020 coinciding with the pandemic lockdown, yielding 493 front-page articles and editorials. Each headline and full-text article was separately analyzed...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (3): 349–360.
Published: 22 September 2020
...Kalyanaram Gurumurthy; Avinandan Mukherjee Purpose The novel coronavirus disease 2019 (COVID-19) pandemic has presented unique challenges in terms of understanding its unique characteristics of transmission and predicting its spread. The purpose of this study is to present a simple, parsimonious...

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