Keywords: Partial least square
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 432–448.
Published: 07 November 2016
... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Smoking Persuasion Structural equation modeling Partial least square Self-control Despite the increasingly emerging literature focusing on persuasive message effectiveness, several persuasion...

or Create an Account

Close Modal
Close Modal