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Keywords: Patient centricity
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (1): 2–20.
Published: 23 November 2018
... of ISQ, which drives internal customer satisfaction and patient centricity in health care. Research limitations/implications The paper contributes to the health-care literature by identifying the antecedents and consequences of ISQ and developing a structural relationship among ISQ, the heterogeneous...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (1): 71–76.
Published: 03 April 2018
...Fereshteh Barei Purpose The purpose of this study is to shed light on the importance of innovation and patient centricity to improve the existing pharmaceutical products. In the pharmaceutical industry, defining the “value” or “added value” of medicines is a very complex issue that requires...

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