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Keywords: Patient centricity
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Journal Articles
Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 106–133.
Published: 31 December 2020
...Lea Prevel Katsanis; Dennis Pitta; Anne Morinville Purpose The purpose of this study is two-fold: first, to identify the degree of adoption of patient centricity in the pharmaceutical industry and second, to understand how the industry operationalizes this strategy. It is an important shift...
Journal Articles
Role of internal service quality in enhancing patient centricity and internal customer satisfaction
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (1): 2–20.
Published: 23 November 2018
... of ISQ, which drives internal customer satisfaction and patient centricity in health care. Research limitations/implications The paper contributes to the health-care literature by identifying the antecedents and consequences of ISQ and developing a structural relationship among ISQ, the heterogeneous...
Journal Articles
Value-added medicines: is there any room between market access challenges and “patient centricity”?
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International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (1): 71–76.
Published: 03 April 2018
...Fereshteh Barei Purpose The purpose of this study is to shed light on the importance of innovation and patient centricity to improve the existing pharmaceutical products. In the pharmaceutical industry, defining the “value” or “added value” of medicines is a very complex issue that requires...
