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Keywords: Patient compliance
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Journal Articles
The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 391–409.
Published: 25 November 2013
... and tonality significantly affects all dependent variables such as self-efficacy, response efficacy, and patient compliance. Second, physicians as endorsers work best when they use unfavorable, threatening arguments. The results are significant for all dependent variables such as self-efficacy, response...
