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1-3 of 3
Keywords: Patient engagement
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–30.
Published: 24 February 2026
... on ethical technology management. Patient engagement is the cognitive, emotional and behavioral involvement of patients in managing their health and interacting with healthcare systems (Marzban et al., 2022), including participation in digital health platforms, responsiveness to communication...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 365–383.
Published: 14 November 2025
..., behavioral change and patient engagement in non-metropolitan regions of Maharashtra and Karnataka. Design/methodology/approach A qualitative study was conducted using semi-structured interviews with healthcare professionals and their patients exclusively from 15 hospitals and super-specialty clinics...
Includes: Supplementary data
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (4): 500–515.
Published: 02 September 2019
... with reference to their individual engagement. For this purpose, characteristics will be outlined, regarding how the role of the customer is interpreted by different authors. Table I presents the current status of various understandings of customer roles in value co-creation. Value co-creation Patient...
