Keywords: Perceived risk
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 51–74.
Published: 10 October 2024
... Perceived ease of use, perceived usefulness and subjective norms are significant influencers of the attitude toward chatbot. Perceived risk was not found to be influencing behavioral intention to use chatbot, and personality does not moderate the relationship between perceived ease of use and attitude...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 439–454.
Published: 06 November 2017
... influence this decision, namely, participative decision-making, perceived risk and price consciousness, within the recent changes introduced in the Portuguese pharmaceutical market by new legislation. Design/methodology/approach A cross-sectional study was conducted, using a self-administered...

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