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Keywords: Perceived travel risks
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 43–63.
Published: 16 October 2020
... of visit intention among medical tourists. The results have also found a positive effect of travel motivation and negative effect of perceived travel risks on perceived beneficial destination image. Originality/value This study aims to enrich the body of knowledge by investigating the relationship...
