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Keywords: Perception
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–24.
Published: 16 February 2026
... an important role in the perception and assessment of trust, especially when there is no prior experience between a consumer and a brand. According to Al-Azzam and Al-Zyoud (2025) , it provides a reference that facilitates trust. Poetry et al. (2025) . Adds that reputation acts as a catalyst...
Journal Articles
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (1): 2–26.
Published: 04 April 2016
...Masoud Karami; Mohamad Mehdi Maleki; Alan J. Dubinsky Purpose The purpose of the study is to explore the impact of cultural values on perceptions of service encounter quality by examining the potentially mediating role of service encounter expectations. Design/methodology/approach...

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