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1-4 of 4
Keywords: Perception
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–24.
Published: 16 February 2026
... an important role in the perception and assessment of trust, especially when there is no prior experience between a consumer and a brand. According to Al-Azzam and Al-Zyoud (2025) , it provides a reference that facilitates trust. Poetry et al. (2025) . Adds that reputation acts as a catalyst...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1377–1396.
Published: 17 June 2025
... of chronic kidney diseases since the onset of the COVID-19 pandemic, and this approach continues to be implemented to this day. The purpose of this study is to explore the perceptions, attitudes and satisfaction of kidney disease patients regarding video conferencing consultations. Design/methodology...
Journal Articles
Michael Behan, Tanjila Nawshin, Samuel Nemanich, Jesse Kowalski, Ellen Sutter, Sunday Francis, Janet Dubinsky, Rebecca Freese, Kyle Rudser, Bernadette Gillick
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 623–640.
Published: 31 August 2020
... parental perceptions regarding NIBS is crucial to develop new communication strategies to increase enrollment. Design/methodology/approach Integrating a crossed-disciplinary approach, the authors conducted a survey at the 2018 Minnesota State Fair querying the perception of risk and preferences...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (1): 2–26.
Published: 04 April 2016
...Masoud Karami; Mohamad Mehdi Maleki; Alan J. Dubinsky Purpose The purpose of the study is to explore the impact of cultural values on perceptions of service encounter quality by examining the potentially mediating role of service encounter expectations. Design/methodology/approach...
