...Neha Sadhotra; Mayank Joshipura Purpose This study aims to consolidate the existing pharmaceutical and healthcare marketing literature and outline a comprehensive research agenda for the future in this rapidly evolving field. Design/methodology/approach A sequential mixed-method approach...

...Sohail Mahmood Khan; Imran Maqbool Khan; Muhammad Ishaq; Javeria Saleem; Muhammad Salman Butt Purpose This study aims to critically analyse the key determinants and mechanisms that contribute to relationship quality ( RQ ) between general physicians (GPs) and pharmaceutical sales representatives...

.... This study aims to look at the link between COVID-19 vaccination and the stock markets for health and pharmaceutical sector. Design/methodology/approach The researchers used a mean-adjusted return model and event research approach to figure out how the first dose of the COVID-19 vaccine affects health...

...Mithun Nandy Purpose This paper aims to study the impact of research and development (R&D) activities on the financial performance of Indian pharmaceutical companies listed with the national stock exchange (NSE) of India by conceptualizing R&D’s impact and financial performance framework...

... on the literature review, a structural model was developed. A 74-item questionnaire was circulated among middle managers in sales and marketing. The data collection method used purposive sampling. A total of 228 valid responses were obtained. This study was conducted in a leading pharmaceutical company in Indonesia...

...Mohammed Y.A. Rawwas; Basharat Javed; Karthik N.S. Iyer; Baochun Zhao Purpose The purpose of this study was to examine the process of the use of management’s positivity and negativity sources and their mediation on pharmaceutical members’ satisfaction that, in turn, enable a health-care...

... and practical basis to decide on whether M&A. The present paper has taken recent mega M&A of Ranbaxy Lab by Sun pharmaceuticals for the analysis. Findings The results of the paper showed that Return on investment did not indicate significant improvement, but on average, it can be concluded...

...Chris I. Enyinda; Alphonso O. Ogbuehi; Chris H. Mbah Purpose The purpose of this paper is to identify key social medial channels which pharmaceutical firms need to consider when desiring to understand consumer behavior, build, maintain and proactively manage relationships. Also, it proposes...

... pharmaceutical companies by the US Government to combat marketing fraud including kickbacks, improper pricing and off-label promotion. The interests of the US Government and medical professionals are also considered. Changes to the law governing pharmaceutical marketing practices are recommended. Design...