... that detailing is more successful when combined with DTCA. Leeflang and Wieringa (2010) applied complex time lag structure but only assessed demand as the dependent variable and still did not achieve a strong effect. Pharmaceutical advertising Prescription only medication Direct-to-consumer advertising...

... utilization Pharmaceutical advertising Physician/patient relationship Prescription drug coupons Figure 1. Conceptual framework The overall cost of pharmaceutical promotion spending reached its peak of $36.1bn in 2004 and declined gradually from 2005 to $27.7bn in 2010. The cost of DTCA...

.... One objective function consistent with CSR practices in pharmaceutical advertising disclosure is to maximize the positive consequences of disclosure processing among consumers (Stanwick and Stanwick, 1998). This function means that identifying effective advertising disclosure requires that consumers...