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Keywords: Pharmaceutical firms
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–19.
Published: 13 March 2026
... in a highly regulated, innovation-driven health-care industry. Design/methodology/approach Using panel data from 32 listed Indian pharmaceutical firms (2016–2025), this study uses dynamic fixed-effects regression with firm-clustered standard errors. DuPont decomposition is used to unpack profitability...
