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Keywords: Pharmaceutical purchase intention
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 02 October 2025
... regression was applied to evaluate the impact of each stage of the decision-making process on pharmaceutical purchase intention. Findings The results confirm the relevance and reliability of the Engel, Blackwell and Miniard model in the context of pharmaceutical purchases for SM . Specifically, need...
Includes: Supplementary data
