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Keywords: Pharmaceutical sales representatives (PSRs)
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Journal Articles
Is certification for pharmaceutical sales representatives necessary?
Available to PurchaseFadi M. Alkhateeb, Patricia Baidoo, Marija Mikulskis Cavana, Danielle Gill, Amanda Howell, Babak Mehraeen, Carrie Weidner
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (3): 222–233.
Published: 06 September 2011
...Fadi M. Alkhateeb; Patricia Baidoo; Marija Mikulskis Cavana; Danielle Gill; Amanda Howell; Babak Mehraeen; Carrie Weidner Purpose Pharmaceutical sales representatives (PSRs) have been shown to influence the prescribing patterns of physicians. Some of the blame has been shifted from physicians...
