... and the pharmaceutical industry’s need for disruptive techniques, this study aims to investigate the applicability and effect of ML algorithms on demand forecasting. More specifically, the study identifies machine learning algorithms applicable to demand forecasting and assess the forecasting accuracy of using ML...

..., inductive, mode 2 research methodology. The method used semi-structured, laddered, qualitative interviews with 23 individuals from 22 firms in the pharmaceutical and medical technology sectors. Findings The work found four aspects of the industry’s external environment that, collectively, distinguish...

...Thanigavelan Jambulingam; Ravi Kathuria Purpose The purpose of this study is to understand the antecedents that influence supply chain coordination in the pharmaceutical supply chain using the transaction cost analysis framework. Design/methodology/approach Data from 156 retail pharmacies...

...Yu Yu; Sachin Gupta Purpose – The purpose of this paper is to take a close look at competition among the generic entrants during the first three years after patent expiration and examine whether there is a first mover advantage. Pharmaceutical markets experience the entry of numerous generic...

... in the pharmaceutical industry, since they spend more on medical supplies and drugs than any other age group. The aim of this paper is to examine older consumers' preferences for sources of information and methods of purchasing prescription drugs and cosmetics, as well as the reasons they choose specific drug stores...