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Keywords: Physician/patient relationship
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Journal Articles
Trends and effects of pharmaceutical DTCA
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (1): 61–70.
Published: 03 April 2018
... channel experienced growth. DTCA affected the physician–patient relationship and patient satisfaction. Patients who received medication associated with DTCA showed higher satisfaction. DTCA of second-line drugs resulted in an increase of first-line drug utilization. Benefits of pharmaceutical DTCA include...
