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Keywords: Planned behaviour
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1064–1091.
Published: 21 April 2025
... measures to control production and distribution of herbal medicine. Originality/value The study novelty lies in the extension of the theory of planned behaviour. It demonstrates the interesting interplay of the nature of sickness and conscientious efforts in accounting for the rise in herbal medicine...
