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Keywords: Positioning
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Journal Articles
Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 477–495.
Published: 26 July 2021
...Claire Youngnyo Joa; Sung-Yeon Park Purpose There is an increasing need for a better understanding of healthcare service marketing in social media. This paper aims to examine Under the framework of positioning theory, popular Instagram posts related to #plasticsurgery and their accounts were...
