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Keywords: Precision medicine
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Journal Articles
Genetic services diffusion in the precision medicine ecosystem
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 533–560.
Published: 15 June 2020
... in the precision medicine (PM) ecosystem. Design/methodology/approach After reviewing the literature on innovation diffusion, particularly on GS diffusion, the PM ecosystem actors are interviewed to obtain their perspective. Using content analysis, the interviewees’ visions were interplayed with the literature...
