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Keywords: Predictive analytics
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1186–1208.
Published: 29 April 2025
...Abdulaziz T. Almaktoom; Nadia Yusuf Purpose The purpose of this study is to examine how predictive analytics can optimize demand forecasting for controlled medications, with the goal of improving cost minimization and pharmaceutical supply chain management in Saudi Arabia’s health-care environment...
