...Mohsen Ali Murshid; Zurina Mohaidin Purpose The purpose of this paper is to examine reported literature on the influence of medical representatives (MRs) and other promotional tools on drug prescribing behaviour, and to assess whether this effect is different in developed and developing countries...

...Mohsen Ali Murshid; Zurina Mohaidin; Goh Yen Nee Purpose The role of patient’s characteristics in the prescribing decision of physicians comprises two major constructs: drug request and expectations. The purpose of this paper was to examine the existing literature on patient characteristics...

... be cautious when drawing any conclusions from these data. National Disease and Therapeutic Index Secondary data Prescribing Treatment Off‐label Sample issues Limits Databases United States of America Pharmacology Secondary databases are frequently used for analysis and interpretation...