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Keywords: Prescription behavior
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 78–96.
Published: 19 January 2023
...Tanzeela Aqif; Sana Mumtaz Purpose This research paper aims to investigate the impact of pharmaceutical marketing on the prescription behavior of physicians. It further examines whether the use of various promotional techniques including advertisements, sales promotions, personal selling...
